Price Checker 2 produces the following row highlights in Excel:

Amazon holds the Buy Box

*requires historical data

Amazon is a seller, but not in Buy Box

*requires historical data

Positive ROI

Negative ROI

 The following highlights are also possible, depending on your settings:

MFN Premium Applied.

Price in US Dollars (USD)

Price in Pound Sterling (GBP)

Price in Euros (EUR)

Price in Canadian Dollars (CAD)

The above table also shows different header background colours:

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